Most Japanese sweets are purely sweet — but ume (Japanese plum/apricot) wagashi bring a refreshing sweet-and-sour twist. This Yamagata set from Choeido (長榮堂) is a Rakuten #1 and a lovely way to taste three very different plum sweets at once.
At a glance
The 3 plum sweets in this set
Noshi-ume のし梅
Yamagata's signature: a thin, translucent amber sheet of plum jelly pressed between bamboo leaves. Chewy, glossy, sweet-tart — a centuries-old specialty.
Shirayuki-no-Ume 白雪の梅
"Plum of white snow" — a soft, pale confection with a plum-jelly center; delicate and gently sweet.
Ume Monaka 梅もなか
A crisp monaka wafer filled with plum jelly/paste — light crunch with a tart plum middle.
Why try it
- Something different — the tartness of ume cuts through sweetness, so these are refreshing rather than heavy.
- Noshi-ume is iconic — one of Yamagata's most famous regional sweets, rarely seen outside Japan.
- A real tasting set — three textures (jelly sheet, soft confection, crisp monaka) in one box.
- Shelf-stable & gift-ready — keeps at room temperature; a classic souvenir (meika) and present.
Where to buy
From the long-established Choeido shop (Yamagata) on Rakuten:
Yamagata Ume 3-type set — Noshi-ume (5 sheets) · Shirayuki-no-Ume · Ume Monaka (Choeido)
Sweet-tart plum wagashi · old-shop (老舗) · shelf-stable · gift-ready.
Price shown is as of Oct 2026 and excludes shipping; may change. This page contains affiliate links — if you buy through them we may earn a small commission at no extra cost to you.